About us

Our story starts with one dog, and ends with helping millions of others.

When we found out our puppy, Edgar Allan Paws, was predisposed to arthritis, we did everything we could to help him avoid it. We moved him to a fresh raw diet, added joint supplements, and focused on regular low-impact exercise. That’s when we discovered stem cell banking, a way to store healthy cells for future treatments.

It felt like the future of pet care, but it didn’t exist here in Australia. With one of us working in stem cell labs and the other in technology, we couldn’t shake the feeling that Australian pet owners deserved the same access to world-class preventive care.

So we built it.

Elita began with Australia’s first stem cell bank for pets, creating a biological foundation for future health. But along the way, we realised how much work it takes to manage your dog’s health properly. It was a full-time job trying to do right by Edgar. We wanted to make that easier, to take the load off owners so they could give their pets the best care possible, without needing to become experts themselves.

That’s when we built Elita Blueprint, a digital platform that brings it all together. It keeps track of what matters, surfaces insights when you need them, and makes proactive care simple.

Elita was born from a deep personal connection, a promise to give our pets more good years by our sides. That’s our promise to Edgar, and to every pet in Australia.