Tailwinds

Meet the vet bringing decades of hands-on experience to Elita with one clear goal: making a real impact in the pet space. Dr Caitlin Blake-Lane has seen firsthand how veterinary medicine is evolving, and she’s passionate about ensuring pet owners have access to the best possible care.

Misha Garg has spent her career designing smart systems, from lab-grown meat at Vow to strategy at BCG. Now she’s applying that same precision to Elita’s stem cell bank, ensuring every process is built for safety, scale, and trust. In this interview, she shares why operations matter more than you think, and how they’re shaping the future of pet care.

Dr Jade Jaffar helped build some of Australia's biggest human biobanks. Now she’s leading Elita’s stem cell bank, bringing that same rigour to pets. In this interview, she breaks down why biobanking matters, and how it could transform vet care.

Stem cell therapy isn’t just a future breakthrough, it’s already being used by vets today. In this piece, we explore what stem cells are currently being used for, what’s just around the corner, and how taking action early could help your dog avoid surgery, pain meds, or chronic illness later in life.